14 July, 2009

BbWorld 09 opening keynote - Seth Godin: Agents of Change

There is a temptation to look at the world in the way that it isinstead of in the way that it could be.
Joel Spolsky - destroying MSFT in it's niche by building a community and providing leadership.
Ford built a system that required people to do what they were told & crisis was around running out of factory workers. Schools were developed to churn out mass numbers of consumers and factory workers. Schools were different at the time before industrial revolution.

opportunity now to change the world. market requiring education to step up and produce who add value rather than are compliant. value is created from person to person, not top-down. opportunity to look at things very differently. groups of people aligned around common goals and culture. now aggregation is not necessarily happening face to face but online (OSCELOT is a good example of this). human nature is to work in rythm and be in sync.

look at Perry Mason generating an entire generation of lawyers or MASH generating doctors. people want to be insiders and part of a tribe. people need to be connected & be part of something. everyone wants to matter.

if you're trying to make change it's never about assembling a crowd, it's about creating something that people need/wanted to be connected to. forming that bond and advocating for ideas that people can be part of. the grateful dead never had a top 40 hit but they had millions of devoted followers and had a non-stop party that just moved from point to point.

deciding to take a leadership role is the key. people can either follow or not.

first thing to understand is the the factory model (including universities) is dying. all MIT courses are online. university can't hold learning hostage any more. tv's aren't the hub of entertainment or information anymore, content is everywhere & from everywhere. leadership is about becoming a rock star to a tiny group of people.

who you decide to let in will change how you can make changes. can be a tight or exclusive tribe, or one that's accessible to the lowest common denominator. there is value in both approaches but you have to have a vision. movements don't start with everyone, movements start with the committed and then spreads.

technology in education, and education in general is about creating and nurturing change.
a "positive deviant" does things successfully with no previous guide. could be the one person who is healthy in an impoverished village. the trick is to elevate them to share their practices. find the person who's got it right, who intuitively gets it, or is deeply passionate about it and use that to elevate everyone. a message that has value and is remotely attainable/approachable is something that is worth following or getting behind. he is advocating for a marketing style of leadership. very start-up & revolutionary kind of mentality. do things for people, don't do things to people. it's the difference between leadership and dictatorship or despotism.

be a heretic. care so much about something that you're not afraid to go against convention. right now, the great majority of convention was established by a model that is dying. charisma comes from the experience of advocating and being passionate. charisma come from leadership. money and authority are not a match for a passionate movement.

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